The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of gambling online, is continuing to grow exponentially in recent times. A significant driver of this growth is online marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions depending on the
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the selling and buying of online ad space. At the heart on this ecosystem are two critical components: ssp vs dsp. Both play essential roles in connecting advertisers with publishers, nevertheless they operate on opposite sides of the tr
In the highly competitive whole world of mobile apps, user engagement is a key determinant of success. One of the most effective tools for maintaining and increasing user engagement is mobile push notification. These brief, timely messages appear on a user’s mobile device, providing information, updates, or incentives made to bring the user back
In today’s digital age, businesses rely heavily on internet marketing to reach and engage their audience. But how do companies know if their digital marketing efforts are effective? The answer lies in analytics for digital marketing. This field has evolved into a critical component of marketing strategies, providing businesses with the insights t